The Future of Retail


This week Playroom are proud to be producing Virke’s 2019 trade conference. In a rapidly changing market, the conference will explore how companies need to adapt to retain the customers of the future.

The trade is not dying. It is changing. As it always has. But the changes are happening faster and with greater force than before. Internationally, there is talk of BOPIS (buy online, pickup in store) and BORIS (buy online, return in store), which express the customer's increased expectations for flexibility, convenience and a seamless customer journey. What does this mean for you and your business?

For our blog post this week we are going to share a presentation by Google’s Head of Hardware Design, Ivy Ross, at the 2019 In/Visible Talks. In it, Ross discusses how she changed Google from a software company to a company that provided a seamless customer journey through both software and hardware, a process which started with a simple question: What does it look and feel like to hold Google in your hands?

Ivy Ross is currently the Vice President of Design for the Hardware Product Area at Google. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 45 different design awards resulting in Google being named the “Best Design Company” by Fast Company in 2018. Previously, Ivy has held executive positions spanning from head of product design and development to CMO and presidencies with several companies, including Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb and Gap. A renowned artist, her innovative metal work in jewelry is in the permanent collections of 12 international museums. Ivy’s passion is human potential and relationships. She believes in the combination of art and science to make magic happen and bring great ideas and brands to life.

See the presentation here:

Tom O'Donnell