Posts in Insights
The psychology of colour

Are you feeling blue? Are you green with envy? Or red with rage? Colour psychology is the study or hues as a determent of human behavior. Many studies have found that our choice of colours, when creating an environment, will have a significant impact on one’s mood. It makes sense then that we, as experience designers, choose our colours very carefully.

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“Jay-Z at Glastonbury? F’ing no chance”

Until 2008, no hip-hop artist had ever headlined Glastonbury and it caused consternation to some and in particular to Noel Gallagher, who famously said in an interview “Jay-Z at Glastonbury? Fucking no chance” shortly after it was announced that he would headline the Saturday of the festival that year. What was Jay-Z’s reaction?

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